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From: ewhac@well.UUCP (Leo 'Bols Ewhac' Schwab)
Newsgroups: comp.sys.amiga
Subject: Amiga Advertising (or: Let's Beat This To Death, Shall We?)
Message-ID: <4061@well.UUCP>
Date: Mon, 28-Sep-87 19:04:58 EDT
Article-I.D.: well.4061
Posted: Mon Sep 28 19:04:58 1987
Date-Received: Wed, 30-Sep-87 05:54:34 EDT
Reply-To: ewhac@well.UUCP (Leo 'Bols Ewhac' Schwab)
Organization: College of Stupid Rich White People, Marin County, CA
Lines: 42
Summary: How can we supply input "officially"?

[ Send depositions, bulletproof vests, and safecrackers.... ]

	Last night I attended a screening of the 1987 Clio Awards.  For
people who don't know, Clio is an organization that distributes awards for
excellence in advertising.  Awards are granted (more or less) solely on the
basis of creativity.

	This year, there were *THREE* winning TV ads that stuck in my craw.
These three ads were for Apple Computer.  After I thought about it, it
dawned on me that, each time I've attended the Clios, Apple always had some
sort of presence.  Further, *no other computer company* has had a Clio
winning ad (at least, not that I can recall).  Oops, I take that back, I
think the IBM Roller Skating ad won a Clio.

	Now, admittedly, it's not Apple that won the awards, but the agency
they retain to do their ads (B.B.D.O., I think).  Nevertheless, I still find
it slightly irritating that Apple always seems to have a presence at the
Clios.  If nothing else, it says that Apple has the best of any computer
advertising.

	Clearly, this situation needs to be rectified.  We've already beat
the advertising issue to a pulp.  However, I submit that we don't just need
advertising, we need *GOOD* advertising.  I have ideas for at least five
different ads, all of which are quite good (if I do say so myself).  I
posted one of them a while back (the Star Trek ad).

	An acquaintence of mine who is in marketing (and has managed to
remain human, oddly enough) says that it's entirely possible to get these
ideas seriously considered by Commodore's ad agency, if I submit them
properly.

	So.  Does anyone have any idea who I should contact, and how I
should go about it?  Don't think it's not possible.  My "Berserk" animation
almost made it into an Amiga 500 TV ad.

	Let's get us a Clio next year.

_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_
Leo L. Schwab -- The Guy in The Cape	ihnp4!ptsfa -\
 \_ -_		Recumbent Bikes:	      dual ---> !{well,unicom}!ewhac
O----^o	      The Only Way To Fly.	      hplabs / (pronounced "AE-wack")
"Work FOR?  I don't work FOR anybody!  I'm just having fun."  -- The Doctor