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From: cp46@sdcc15.UUCP (Hartford)
Newsgroups: comp.sys.amiga
Subject: Re: Amiga and Advertising are mutually exclusive terms, but...
Message-ID: <358@sdcc15.UUCP>
Date: Thu, 15-Oct-87 23:17:18 EDT
Article-I.D.: sdcc15.358
Posted: Thu Oct 15 23:17:18 1987
Date-Received: Sat, 17-Oct-87 17:35:58 EDT
References: <8710130223.AA15695@cory.Berkeley.EDU> <2495@cbmvax.UUCP>
Reply-To: cp46@sdcc15.UUCP (Hartford,Stephen)
Organization: University of California, San Diego
Lines: 30

In article <2495@cbmvax.UUCP> higgin@cbmvax.UUCP (Paul Higginbottom) writes:
>>What they need are fewer bells and whistles, and more intelligence.
>> 				-Matt
>
>I think you overestimate the TV viewing audience...
>

There's a difference between the TV viewing audience's intelligence and
producing a commerical which looks like it came out of a high school
media class. I was at Ami Expo last weekend and the prevailing attitude
there was "it stinks but at least they're doing something".

I asked someone there from Griffon Bechal about the commerical, in
particular the part where the smoke obscures the screen so bad you
can't see what is on it. He said that they HAD to obscure the screen
because of the angle the camera was coming in on the screen. Yeah,
right. Come on CA, pay a little more and get a lot more.

As far as TV ads, the recent IBM and Mac ads strike me as calm,
sophisticated, and, by gosh, even intelligent. Amazing all that CA
can come up with is a "golly gee, a computer!" attitude...

BTW, Ami Expo was a blast. Not necessary the show, but rooming with John
Foust (I know you're listening), and partying with the gang in NY.
Don't miss the LA show if you can help it!
--

Stephen Hartford		       	//       cp46%sdcc15@sdcsvax.ucsd.edu
people unclear on the concept:      \\ //      am10fme%sdcc2@sdcsvax.ucsd.edu
"power without the price" 	     \//     ma176abn%sdcc19@sdcsvax.ucsd.edu