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Path: utzoo!yetti!unicus!craig
From: craig@unicus.UUCP
Newsgroups: comp.sys.amiga
Subject: Another Ad
Message-ID: <1499@unicus.UUCP>
Date: Wed, 4-Nov-87 16:11:55 EST
Article-I.D.: unicus.1499
Posted: Wed Nov  4 16:11:55 1987
Date-Received: Sat, 7-Nov-87 15:37:41 EST
Reply-To: craig@unicus.UUCP (Craig D. Hubley)
Organization: Unicus Software Inc., Toronto, Ont.
Lines: 59


Well, on a more positive note than my last post,
since we're getting into `how to advertise multitasking' again:

----START----
(IBM PC user working with spreadsheet or database)
(Elegant and energetic classical music playing,
perhaps Bach's "Tocatta and Fugue" or some Beethoven)

5 seconds showing him work, as music builds to a crescendo.
It should be obvious that he's using a PC AT or something,
with all the trimmings.  The shot is from his back, looking at the screen.

Suddenly the music and the user come to a crashing halt.
Closeup (from behind the machine) on his face.
He's frowning.  He's thinking.  He's scratching his head.  He's not happy.
He needs some data elsewhere.	(5 more seconds)

He begins to furiously sort through heaps of 5.25" disks,
inserts one to boot his machine again.     

blackout-silence- "5 minutes later" is displayed  (5 more seconds now)  

The data he needs flashes (with the new program) on the screen.
The music blasts out one more bar.  Then stops.

He reinserts his original disk.

blackout-silence- "5 minutes later"  (5 more seconds now)

The original program appears again, but the music doesn't start up again.
Suddenly it does, but it gets louder and louder,
but the user isn't doing anything and looks confused, so he
turns around and there's an Amiga user right behind him, with his back
to the original PC guy.  Closeup on his screen as the music blares.
(another 5 seconds)

The same music is building to the same crescendo, as the Amiga user is
working with his spreadsheet for a bit.	(another 5 seconds)
Show the whizzo-keen graphics, etcetera, as a tease.
  
Then he gets a quizzical look and immediately pulls down his screen
with the mouse to look at the next one back (in my experience, the 
single most impressive thing to novice users), the music blares out
the same bar as when the user switched programs, and then he pulls 
the screen back up and fills in the field in his original program.
The music, meanwhile, reaches its crescendo.  The Amiga user smiles.
His amp, of course, is plugged into his Amiga.  (another 10 seconds)

blackout-the music winds down-" Only Amiga "	(another 5 seconds)

---END-----

Well, okay, 45 seconds.  But no useless words.  Just nice emotional images.

	Craig Hubley, Unicus Corporation, Toronto, Ont.
	craig@Unicus.COM				(Internet)
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