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From: john13@garfield.UUCP
Newsgroups: comp.sys.amiga
Subject: Re: Another Ad
Message-ID: <4194@garfield.UUCP>
Date: Sun, 8-Nov-87 08:46:17 EST
Article-I.D.: garfield.4194
Posted: Sun Nov  8 08:46:17 1987
Date-Received: Tue, 10-Nov-87 00:39:39 EST
References: <1499@unicus.UUCP>
Reply-To: john13@garfield.UUCP (John Russell)
Distribution: na
Organization: Memorial University of Newfoundland
Lines: 41

In article <1499@unicus.UUCP> craig@unicus.UUCP (Craig D. Hubley) writes:
>
>Well, on a more positive note than my last post,
>since we're getting into `how to advertise multitasking' again:

This type of "how would a computer-knowledgeable person attempt to create an
impressive ad for the Amiga" posting is interesting to me (I wanted to do one
of my own, but couldn't figure out how to fit every other type of personal
computer into the 'BEFORE' picture; one thing I would like to see is a PS/2
gift-wrapped, and a note attached to its big red ribbon saying 'Do not open
until OS/2 arrives' :-).

Do the people dreaming up these ads, with the futuristic music and the swirling
smoke, etc, which is now so commonplace that we see it in ads for sugar-free
gum and feminine hygiene products, have any direct computer experience? With
the Amiga?

What Commodore's ad agency, whoever they may be, needs are computer literate 
people who could be instructed in Amiga-philia, and then take all the great 
selling points that *they themselves* had experienced, and translate those
into an effective ad (BTW, I volunteer if CBM wants a "Canadian perspective"
on things :-).

My impression is that ads for many other computer companies are based on
feedback from the companies themselves to the admen, detailing the good points
to emphasize, the bad points of the competition, and the perceived market. I
see a lot of them aimed at the "business frame of mind", and others aimed at
the "consumer mentality", and it irks me when CBM officials (who may themselves
be far removed from whiz-bang gee-whiz considerations) aim more towards telling
people "buy it because we paid for this TV commercial".

(I sure hope CBM brass IS taking note of the various advertising ideas I see
 around here, since they are real testimonials from real people regarding what
 influenced them to shell out real bucks for their machines. Hmmmm, come to
 think of it that might be another series of ads...)

John
-- 
" 'Emergency room'! AUUUGGGH! That's where I'll be going."
"It looks like she needs to have this Bonus Round pumped out of her!"
	-- Pat Sajak consoles an unsuccessful Wheel-of-Fortune contestant