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From: news@sun.uucp (news)
Newsgroups: comp.text.desktop
Subject: Re: Wanted:  Books on Publishing Theory
Message-ID: <34501@sun.uucp>
Date: Fri, 20-Nov-87 18:08:46 EST
Article-I.D.: sun.34501
Posted: Fri Nov 20 18:08:46 1987
Date-Received: Sun, 22-Nov-87 20:16:32 EST
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Organization: Sun Microsystems, Inc. - Mtn View, CA
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Approved: desktop-request%plaid@sun.com

> Also, I have not been able to find the two books mentioned last week
> ("Publications Design" and "On Advertizing"). Could whoever posted
> that message--I've since filed it into oblivion--please send
> me the publishers and copyright dates?  Also, are these books still in
> print?

The book is not called "On Advertizing," it's called "Ogilvy on
Advertising."  (I'm not sure about the s/z, but I'm sure his name is
the first word.)  It's a great book, I recommend it highly, but I think
tells more about advertizing design than about publication design in
general.  Also, the book is quite biased toward the Ogilvy and Mather
style; they have proven it works, but I'm glad that there are other
styles.  I assume that most people will take his advice with a grain of
salt, lest they just end up mimicking his distinctive style.  Maybe half
a grain of salt is sufficient, it's well-proven advice.

I don't have the book handy here at work, but I'm pretty sure it's
still in print (in paperback), I know it's still on the shelves.  Let
me know if you don't get the Publisher/ISBN, I'll mail it to you.  I'd
read it just for fun and nostalgia, and to see how a genius works.

	Andrew Tannenbaum   Interactive   Boston, MA   +1 617 247 1155
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Chuq "Fixed in 4.0" Von Rospach			chuq@sun.COM	Delphi: CHUQ