Path: utzoo!mnetor!uunet!seismo!sundc!pitstop!sun!plx!stephen
From: stephen@plx.UUCP (Stephen Heath)
Newsgroups: comp.sys.atari.st
Subject: Re: Atari's Marketing Approach
Message-ID: <909@plx.UUCP>
Date: 22 Dec 87 22:20:27 GMT
References: <8711301706.AA18559@cory.Berkeley.EDU> <899@atari.UUCP> <2032@bath63.ux63.bath.ac.uk>
Organization: Plexus Computers, San Jose, CA.
Lines: 28


Atari's problems are not unique in industry and are as follows.

First prioritys are gross margins and short term profit.

Some where in the middle comes market share.

Near the end of the prioritys are long term profits.

At the end of the prioritys are quality and customer satisfaction.

If you can get you gross margins and profits up without having
good custormer satisfaction and quality, that seems to be ok with Atari.

If competition forces you to consider these last two prioritys, then
that must be unfare competition and and we need some new trade
laws to put restrictions and tarifs on imports.  Bah Humbug.  If you
can't get those last two down, you deserve to go out of busness to
some one who can.  

                     Stephen Heath

P.S.  If have owned Atari Computers for 5 years.  At one time they
gave more value per dollar.  Now, I have found it more cost effective to
buy a Hard disk and second disk drive and add an AT System in as
an extra.  I could not justify the cost of an atari compatable hard
drive and second floppy.  It may have cost somewhat more, but my value
per dollar was MUCH!!!! greater.