Path: utzoo!mnetor!uunet!nuchat!uhnix1!uhnix2!uace0
From: uace0@uhnix2.UUCP (Michael B. Vederman)
Newsgroups: comp.sys.atari.st
Subject: Re: Atari's Marketing Approach
Message-ID: <481@uhnix2.UUCP>
Date: 24 Dec 87 18:23:44 GMT
References: <899@atari.UUCP> <5202@zen.berkeley.edu> <901@atari.UUCP>
Reply-To: uace0@uhnix2.UUCP (Michael Vederman)
Organization: University of Houston
Lines: 41
Keywords: deperate pleas how to change image

Okay, how can you change Atari's image?  Does it matter?  Sure, more advertise-
ments would be nice, but what benefit do we, the curreniet owners of STs derive
from that? Perhaps it would be a boost to our own egos having more commmercials
on TV.  I mean who wants to own a machine that doesn't receive alot of press?
In actuality, I doubt that more TV advertising would do too much good, other
than allowing us to  say "I saw the ad five times in one hour," or "Did you
see the ads last night?"

Ask yourself this - how many other computer companies make game machines?
Answer - NONE!
Not Apple, not IBM, not Commodore, no one.
Therefore, Atari is stuck, because they do currently sell game machines.

This is not neccessarily bad, but more advertising, I beleive will only give
us current owners a shot in the arm.  Remembere, actions speak louder than
words, and no advertising can boost sales if you don't have an exciting line
of products to sell, and new products on the way.  If Atari can produce, then
they zwill be successful.  The ABAQ is exciting, but may come out too late to
'steal' the show.  Is it important for Atari to come out with products first?
For us owners, we certainly would take a lot of pride in the company if we
were owners of a$ computer from a company that was 'on the leading edge' and
delivered prroducts before anyone else, but what real benefit do we get from
that other than feeding our egos.
So, before you go  complaing to Neil, ask who will really benefit.  Is this
'commercial wars.'  Are we feeling left out?  We have a good machine that is
exactl[y what we paid for.  What more do you want?

Flame me at this address, if you want.  I just get tired of complaining about
immaterial things.  If you wanna complain, complain about how GEM is a closed
operating system that must be hacked at to figure out (that's GEM, not TOS).

My opinions are my own, and do not neccessarily reflect our users' group,
company, university, or any living being.

- Mike

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