Path: utzoo!utgpu!water!watmath!clyde!cbosgd!ucbvax!pasteur!ames!amdahl!oliveb!sun!news
From: news@sun.uucp (news)
Newsgroups: comp.text.desktop
Subject: Re: Yuppie software
Message-ID: <39598@sun.uucp>
Date: 21 Jan 88 19:32:41 GMT
Distribution: comp
Organization: Sun Microsystems, Inc. - Mtn View, CA
Lines: 40
Approved: desktop-request%plaid@sun.com

> The overwhelming micro and workstation software trend in 1987  was  desktop
> publishing:    Yuppie-ism   at   its  finest.   Extravagant,  ostentatious,
> conspicuous and expensive, desktop  publishing  clearly  demonstrates  that
> personal  computing  has reached boutique status.  Now even the merest memo
> must look as if it were published by Prentice-Hall.

As a user of DeskTop Publishing, I have something to say about this.  If  all
you  are using DeskTop Publishing for is creating "the merest memo", then you
are (more than likely) a YUPPIE.  But, I for one (and my  wife,  for  another
[after  all,  she gets paid for it, I just help her for the fun of it :-) and
because I love her.]) use DeskTop Publishing to GREATLY reduce  the  cost  of
printing:

   - Applications
   - Brochures
   - Newsletter (internal and mailed to customers)
   - Advertisements
   - and everything else that we paid printers to  create  camera-ready  work
     for.

After all, when something is sent to a  printer,  the  printer  wants  money.
And,  more  often  than  not, the layout and/or wording is changed.  Printers
have a rule, you change it, you PAY for it.  If a set of camera-ready layouts
cost  $200  and  you change it five times, you just paid $1,000 for the final
camera-ready layout.  It is not unusual for this company to  make  10  to  20
changes.   (Quick  multiply  that.)  With  what we have done, the company has
saved all of the money that it spent for the computer, software, scanner, and
fonts.   It has also saved almost enough to pay for the printer.  The savings
for that will be total by the end of February.  (Then we will  talk  about  a
faster computer.  We really need a 386 system.)

Memos and letters are still typed, either (if you need a few) by a person  or
(for mass mailings) by the computer.  I fully agree that the use of a DeskTop
Publishing system to generate memos, is not only "extravagant,  ostentatious,
conspicuous  and  expensive", but it is also one of the dumbest things that I
have ever heard of.
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