Path: utzoo!mnetor!uunet!husc6!rutgers!sri-spam!ames!lll-lcc!pyramid!hplabs!hplabsz!taylor From: norm@ontenv.uucp (Norman S. Soley) Newsgroups: comp.society Subject: Re: The Aesthetics of Computers Message-ID: <1511@hplabsz.HPL.HP.COM> Date: 29 Jan 88 09:52:39 GMT Sender: taylor@hplabsz.HPL.HP.COM Organization: Ontario Ministry of the Environment, Toronto Lines: 28 Approved: taylor@hplabs I recently attended a course called "Excellence in Thinking and Writing" put on by McLuhan & Davies Communications here in Toronto. The instructor was communications theorist Eric McLuhan (son of Marshall McLuhan). One of the topics discussed was "Writing with a VDT" in which the same feelings you express were explained. In addition to the cultural conditioning towards print media there is also a psychological reason. McLuhan (the elder) identified through his research the concepts of hot and cold media. Hot media are those media where the light source conveys information directly, Television and Computer monitors are the two best examples of this. Cold media are those where the information is picked up by reflection after the light has left it's source (sunlight reflecting off a printed page is cold media). It seems that the two types of light are processed differently by the brain. Hot media (VDT's) is processed by the left brain, cold by the right. Hence the preference for working with organized, technical material on screen and creative, personal things on paper. McLuhan (the younger) recommended that as a matter of practice any creative writing done on a VDT should be edited on paper and the corrections typed in afterwards. (so much for the paperless office). This was written and edited on VDT (I have no printer here). And I'm sure there is at least one spelling error and one gross miscarriage of english grammar somewhere in here even though I've read it over very carefully several times. Norman Soley