Path: utzoo!mnetor!uunet!cbmvax!joe
From: joe@cbmvax.UUCP (Joe O'Hara)
Newsgroups: comp.sys.amiga
Subject: Re: Dongle blues (software prices)
Message-ID: <3228@cbmvax.UUCP>
Date: 28 Jan 88 20:09:30 GMT
References: <2408@crash.cts.com> <181@atrium.UUCP>
Reply-To: joe@cbmvax.UUCP (Joe O'Hara)
Followup-To: comp.sys.amiga
Organization: Commodore Technology, West Chester, PA
Lines: 24

In article <181@atrium.UUCP> chanst@atrium.UUCP (Steve T Chan) writes:
>Todd is right.  There are too many middle man and distributors involved, 
>and of course they all wanted their share of profit, which makes software
>prices so high, if the companies would (I doubt it) distribute their own
>software directly to our friendly neighborhood dealer, ...
> 

You're making an (unwarranted) assumption that the software company could
do this effectively and efficiently. Take a moment to consider the sales
force required to sell to thousands of "friendly neighborhood dealers"
dispersed through 50 states (not even assuming international sales). Even
if the software company could afford to do this at less cost than selling
to one (or several) distributors, then comes the problem of convincing the
dealers to provide shelf space. Perhaps some of the large, established
software companies - those with multiple titles to offer - but the smaller
companies would almost assuredly find themselves locked out of the market.

-- 
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  Joe O'Hara                ||  Comments represent my own opinions,
  Commodore Electronics Ltd ||  not my employers. Any similarity to
  Software QA               ||  to any other opinions, living or dead,
                            ||  is purely coincidental.
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