Path: utzoo!mnetor!uunet!lll-winken!lll-tis!ames!ptsfa!pacbell!att-ih!ihnp4!ihlpe!kimes
From: kimes@ihlpe.ATT.COM (Kit Kimes)
Newsgroups: comp.sys.atari.st
Subject: Re: Atari Advertising Idea
Message-ID: <2712@ihlpe.ATT.COM>
Date: 4 Mar 88 14:17:20 GMT
References: <690@netxcom.UUCP> <3623@cup.portal.com>
Organization: AT&T Bell Laboratories - Naperville, Illinois
Lines: 24

In article <3623@cup.portal.com>, roger_warren_tang@cup.portal.com writes:
> 
>   Using Debi Thomas as a spokesperson makes much too much sense (as well as
> being too expensive, eaven at bronze medal prices) for Atari to ever do.
> 
I don't believe that it would be anywhere as expensive as an actor or top
professional sports personality.  I think this idea has a lot of merit and
I hope Atari considers it seriously.

>   This is aside from the misbegotten perception that the computing world is
> too lily white in the eyes of the ad executives to accept a person of color
> as a spokes person (ever wonder why there are no endorsements for the top
> black tennis players?).

Someone must have forgotten to tell the ad executives that Bill Cosby is
black ( :-) ).  Actually, I also see Arthur Ash is an ad for an aspirin
product even today.  I think the main problem with black tennis players
is that there isn't anyone with name recognition that the majority of 
the public will instantly say 'oh, that's (substitute any name you can
think of here)'.


					Kit Kimes  
					AT&T--Information Systems Labs
					...ihnp4!ihlpe!kimes