Path: utzoo!mnetor!uunet!husc6!hao!oddjob!gargoyle!att-ih!ihnp4!inuxc!iuvax!pur-ee!uiucdcs!uiucdcsp!gillies
From: gillies@uiucdcsp.cs.uiuc.edu
Newsgroups: comp.sys.mac
Subject: Re: Mac Plus Price Reduction
Message-ID: <76000157@uiucdcsp>
Date: 19 Mar 88 20:05:00 GMT
References: <5724@trwrb.UUCP>
Lines: 16
Nf-ID: #R:trwrb.UUCP:5724:uiucdcsp:76000157:000:749
Nf-From: uiucdcsp.cs.uiuc.edu!gillies    Mar 19 14:05:00 1988


At one point it was costing Apple $400 to produce Macintoshes at their
automated plant in the Bay Area (Fremont?)  I think that might be the
price of the Mac128K.  Anyway, considering that 256K DRAM chips don't
cost more than a dollar or two, I'd assume it STILL costs apple only
about $400-$450 to produce a Mac Plus.  Assuming 100% markup for
wholesale profit, I think $1799 is still a fairly steep price for the
machine.  I bet Apple could come down to a $1400 retail price with
very little problem.  

Maybe the MacPlus will soon be the long-sought "low end macintosh", or
maybe sales are so slow this is a last-ditch effort before
discontinuing the machine.

Don Gillies {ihnp4!uiucdcs!gillies} U of Illinois
            {gillies@p.cs.uiuc.edu}