Path: utzoo!attcan!uunet!lll-winken!lll-tis!helios.ee.lbl.gov!pasteur!ucbvax!BRL.ARPA!gwyn From: gwyn@BRL.ARPA (Doug Gwyn, VLD/VMB) Newsgroups: comp.sys.apple Subject: Apple drops consumers Message-ID: <8805281538.aa15272@VGR.BRL.ARPA> Date: 28 May 88 19:38:33 GMT Sender: daemon@ucbvax.BERKELEY.EDU Organization: The Internet Lines: 15 From "Federal Computer Week", May 23, 1988: Apple Computer Inc. is narrowing its marketing strategy to include only two major segments -- education and business/government, said the company's president and chief executive officer John Sculley at the Government Technology Conference in Sacramento, Calif., last week. "The reason we walked away from the consumer market is that people didn't appreciate that a computer like Macintosh should cost 10 times the price of a TV with stereophonic sound," said Sculley. Although the company has stopped selling to consumers, he said, "we have not stopped selling to individuals." What does this mean??