Path: utzoo!utgpu!water!watmath!clyde!att!osu-cis!tut.cis.ohio-state.edu!bloom-beacon!think!ames!umd5!purdue!decwrl!ucbvax!UCONNVM.BITNET!SEWALL From: SEWALL@UCONNVM.BITNET (Murph Sewall) Newsgroups: comp.sys.apple Subject: Re: Apple drops consumers Message-ID: <8805301024.aa23220@SMOKE.BRL.ARPA> Date: 30 May 88 15:11:30 GMT References: Sender: daemon@ucbvax.BERKELEY.EDU Organization: The Internet Lines: 32 >From "Federal Computer Week", May 23, 1988: > "The reason we walked away from the consumer market is > that people didn't appreciate that a computer like > Macintosh should cost 10 times the price of a TV with > stereophonic sound," said Sculley. > > Although the company has stopped selling to consumers, > he said, "we have not stopped selling to individuals." Some possibilities: 1) Sculley defines "consumers" as people who shop for computers at Toys R Us. 2) Like most senior executives at Apple he's forgotten that Macintosh isn't the only line they sell. 3) He's never seen an Amiga (possibly because his staff is hiding it from him). 4) He doesn't think consumers (or any other potential customers besides bureaucrats) read Federal Computer Week and he KNOWS the Pentagon wouldn't ever buy anything available to "consumers," because the DOD doesn't trust anything that doesn't cost at least 10 times as much as a stereo color TV. 5) Nasty old consumers have a tendency to shop for value, creating competitive pressure to drop prices (capitalism is a Communist plot incidiously designed to undermine profits). --------------------- Disclaimer: The "look and feel" of this message is exclusively MINE! (subject to change without notice; void where prohibited) ARPA: sewall%uconnvm.bitnet@mitvma.mit.edu Murphy A. Sewall BITNET: SEWALL@UCONNVM School of Business Admin. UUCP: ...ihnp4!psuvax1!UCONNVM.BITNET!SEWALL University of Connecticut