Path: utzoo!utgpu!water!watmath!clyde!att!osu-cis!tut.cis.ohio-state.edu!cwjcc!gatech!uflorida!haven!mimsy!oddjob!uxc!uxc.cso.uiuc.edu!a.cs.uiuc.edu!p.cs.uiuc.edu!gillies
From: gillies@p.cs.uiuc.edu
Newsgroups: comp.misc
Subject: Re: Marketing software
Message-ID: <79700014@p.cs.uiuc.edu>
Date: 26 Aug 88 03:19:00 GMT
References: <3125@sdsu.UUCP>
Lines: 24
Nf-ID: #R:sdsu.UUCP:3125:p.cs.uiuc.edu:79700014:000:1030
Nf-From: p.cs.uiuc.edu!gillies    Aug 25 22:19:00 1988


Be resourceful.  Buy some books on entrepreneurship and READ THEM.
Here are my obvious thoughts at the moment.

(1) Try to market it to a local computer store.  Offer an incredible
    guarantee (like money back if not satisfied).  Start with a low
    price -- you can raise it later.

(2) Release some crippleware on BBS's to generate interest.  Ask
    for comments.

(3) Take out one or two ads in a big magazine (PC, BYTE)

(4) Or throw up your hands and attempt to sell the rights to a
    software publisher.  You can approach a company that makes
    something your software would obsolete, or you could approach
    a company that is trying to amass a wide range of software
    products at this moment (e.g. Symantec for Mac's), or trying
    to enter the market you address.

(5) Try to place some copies with people at Magazines.  It's unlikely
    to get reviewed unless it already has a reputation.  If you CAN
    get a magazine review, and the product is good, then I'd guess
    you'd have it 'made in the shade'.