Path: utzoo!attcan!uunet!husc6!mailrus!utah-gr!utah-cs!sunset.utah.edu!u-dmfloy
From: u-dmfloy%sunset.utah.edu@utah-cs.UUCP (Daniel M Floyd)
Newsgroups: comp.misc
Subject: Re: R.I.P. BYTE
Message-ID: <5707@utah-cs.UUCP>
Date: 8 Sep 88 09:52:19 GMT
References: <5040@fluke.COM> <536@vector.UUCP> <7010@well.UUCP> <2495@ingr.UUCP>
Sender: news@utah-cs.UUCP
Reply-To: u-dmfloy%sunset.utah.edu.UUCP@utah-cs.UUCP (Daniel M Floyd)
Organization: University of Utah, Computer Science Dept.
Lines: 22

It was written:
> Maybe the circulation isn't losing, but the ad sales are definitely losing
> in a big way.

So I ask:
Why then has my Byte Deck got thicker? Why are there more ads in
each magazine? Why are there so many ads that they give suppliments
just to put ads in? Why is it that better circulation means higher
costs for advertisers? Doesn't the demand for larger circulation play 
a big part (not the only) to drive the ad prices up?

I'd like to see those numbers too. Not just the numbers that show
something about how Byte has x less revenue, or y less advertisments,
but the ones that show how Byte is different from other magazines
because it is losing while others are not. I'd also like to see
some speculation about *why* the ads are (as alleged) losing.

I'm not affiliated with Byte. I've subscribed since August of 1977.
I find Byte to be one of the finer magazines I read. (Yes, I do
read a number of other technical magazines.) It's going to take
alot to convince me that a strong, healthy, well established, and 
widely read journal like Byte is edging toward the shreader of death.