Path: utzoo!utgpu!water!watmath!clyde!att!pacbell!well!ewhac
From: ewhac@well.UUCP (Leo 'Bols Ewhac' Schwab)
Newsgroups: comp.sys.amiga
Subject: Re: Leo's Flame at Marketroids (was: Amigas in Cinema)
Summary: Not a flame this time.
Message-ID: <7112@well.UUCP>
Date: 15 Sep 88 09:00:52 GMT
References: <8809131652.AA03961@decwrl.dec.com>
Reply-To: ewhac@well.UUCP (Leo 'Bols Ewhac' Schwab)
Organization: Hostess Foods, Twinkie Research and Development Division
Lines: 80
Quote: "Shut up, Wesley!"  -- Jean-Luc Picard

In article <8809131652.AA03961@decwrl.dec.com> plouff@nac.dec.com (Wes Plouff) writes:
>At the risk of bringing back last year's "great ads are simple" 
>discussion, here are a couple of ideas which illustrate Commodore's 
>corporate and technical strong points.  Imagine live-on-tape
>commercials, graphics all by Amy, a little improvised feel. 
>+++
>Advertisement number 1:
>[ ... ]
>ANN:  Didn't get that?  [Fast rewind VCR on-screen, then forward again.
>Announcer describes more features.]  The Commodore Amiga -- complete 
>desktop video systems from about $1500.
>
	Not bad, but a little flat.

>Advertisement number 2:
>[ ... ]
>[Demonstrate capabilites of A500 setup.]
>[More sophisticated effects using A2000.]
>[Killer live action-graphics-animation mix]
>[ ... ]
>Write to us and we'll tell you exactly how we did it.
>
	I had a slightly similar idea, only it went something like this
(sorry to annoy you all with this, but my imagination cook up nonsense like
this almost all the time):
--------
[ On-screen blitz of graphics by Allen Hastings, Steve Segal, Tracy
McSheery, Louis Markoya, Eric Daniels, Eric Graham, et al.  Perhaps a Sonix
score running in the background.  Voice over, with long pauses to fill out
to 30 seconds. ]

VOICE OVER:  All these dazzling computer graphics were created on a system
	costing less than $3000.  [pause]  Want to know how we did it?

[ Music builds to climax and stops dead.  Screen shows toll-free 800 number
in a respectable font on a black background.  The Amiga checkmark sits in a
hollow white box just to the left of the number.]

VOICE OVER:  Call us.
--------

	Another idea I had of late was:

--------
[ SPOKESPERSON is a respectable-looking type of person who may or may not be
wearing a cape (hint, hint...), who is standing in front of a black
background.  S/he holds up a slick-looking document in one hand. ]

SPOKESPERSON:  This is a quarterly report.  Businesses of all sizes publish
	these from time to time.  They contain graphs, charts,
	illustrations, tables, and narrative text.  And more and more
	businesses are turning to the Apple Macintosh to create reports of
	this kind.  Now, we here at Commodore, even though we compete with
	Apple, have to reluctantly admit that the Macintosh is an excellent
	tool for generating this kind of report.  We would, however, be very
	grateful if you would take a moment to ask yourself a question.
	Which report would you be more inclined to spend time with:  The one
	Apple can help you create...

[ SPOKESPERSON holds up VHS video cassette in other hand. ]

	...or the one we can help you create?

[ Fade in Amiga logo.  Hold.  Fade to black. ]
--------

>The booklet mailed to people who answer Advertisement 2 could include 
>lists of products used, setup and cabling diagrams, short step-by-step 
>descriptions of the process, and a price list for the products in each
>of the three setups.  [ ... ]

	This could be sent to people who call the toll-free number.

	Just ideas floating around in my head...

_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_
Leo L. Schwab -- The Guy in The Cape	INET: well!ewhac@ucbvax.Berkeley.EDU
 \_ -_		Recumbent Bikes:	UUCP: pacbell > !{well,unicom}!ewhac
O----^o	      The Only Way To Fly.	      hplabs / (pronounced "AE-wack")
"Work FOR?  I don't work FOR anybody!  I'm just having fun."  -- The Doctor