Xref: utzoo comp.databases:1471 comp.misc:3646
Path: utzoo!utgpu!water!watmath!looking!brad
From: brad@looking.UUCP (Brad Templeton)
Newsgroups: comp.databases,comp.misc
Subject: Re: Empress pricing policy
Message-ID: <2099@looking.UUCP>
Date: 2 Oct 88 18:46:44 GMT
References: <1988Sep28.150224.26393@lsuc.uucp> <366@telly.UUCP>
Reply-To: brad@looking.UUCP (Brad Templeton)
Organization: Looking Glass Software Ltd.
Lines: 21

Don't be too surprised at their refusal to set a Canadian price list.
(Although I am surprised if they would not accept the equivalent amount
in Canadian dollars when you buy.)

Most of my sales are in the US.  I decide the price for my product based
on what I think is best for that market.  I then set by Canadian price to
be similar.

Over the last few years the exchange rate has changed a great deal.  But
I want the U.S. price to stay the same because that's how I priced my
product.  So the domestic price must fluctuate.  And who wants to keep
changing prices, especially on official lists?  Much simplier to say the
price is US$X.  It makes it easier for the customer to understand why
it's fluctuating.

Don't forget also that even if 15% of sales come from Canada, almost
all advertising expenses are in $US.  Generally you advertise into U.S.
magazines that are read by Canadians.  Some advertising will be done
in Canadian magazines for certain products, but there's not a lot of that.
-- 
Brad Templeton, Looking Glass Software Ltd.  --  Waterloo, Ontario 519/884-7473