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From: mce@tc.fluke.COM (Brian McElhinney)
Newsgroups: comp.sys.mac
Subject: Re: Computer for the rest of us?
Message-ID: <5455@fluke.COM>
Date: 6 Oct 88 21:37:36 GMT
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ned@moivre.aca.mcc.com.UUCP (Ned Nowotny) writes:
>>mce@tc.fluke.COM (Brian McElhinney) writes:
>>Where?  Well, Apple could price the SE to be competitive with PC/AT-clones,
>>and by *investing* in the needed production lines, could *grow* a much larger
>>market share, and, in the long term, much larger profits.
>
>The people who run the company are doing just fine running the
>company.  Apple is making money hand over fist and that is all the
>bean counters want or need.

If the long term effects of high prices is a decline of market share, then the
bean counters will be very unhappy, even if there is still a good profit.  A
low cost Macintosh would dramatically increase market share.  Apple could
introduce such a machine, not out of the goodness of their own hearts, but out
of good old capitalistic greed: to make even more money.

As a software developer I want the Macintosh market place to be as large
as possible, in order to increase the number of potential buyers.  So I'm
greedy too.

You're comments on the need for a competitive market place are right on the
mark.  The introduction of the NeXT machine *may* be the start of a consumer
graphics computer marketplace.  For various reasons, Amiga and Atari just
didn't do this.  Steve Jobs might.


Brian McElhinney
mce@tc.fluke.com