Path: utzoo!hoptoad!amdcad!apple!bloom-beacon!bu-cs!dartvax!eleazar.dartmouth.edu!merchant
From: merchant@eleazar.dartmouth.edu (Peter Merchant)
Newsgroups: alt.next
Subject: Re: Questions on NeXT machine
Keywords: NeXT
Message-ID: <10506@dartvax.Dartmouth.EDU>
Date: 20 Oct 88 15:32:02 GMT
References: <17780@glacier.STANFORD.EDU> <[9.5]karl@ddsw1.alt.next> <593277618.8213@bucasb.bu.edu>
Sender: news@dartvax.Dartmouth.EDU
Reply-To: Peter.G.Merchant@dartmouth.edu (Peter Merchant)
Organization: U.S. Merchant Marine Academy, Kings Point, NY
Lines: 20

In article <593277618.8213@bucasb.bu.edu> merrill@bucasb.bu.edu (John &) writes:
>In article <[9.5]karl@ddsw1.alt.next>, karl@ddsw1 ([Karl Denninger]) writes:
>>If Jobs wants this machine to succeed, he _must_ market to the general
>>consumer.  
>
>Jobs made an interesting point during his press conference, one that
>you might ponder when you talk about the "general consumer".  Any of the
>top 100 universities in this country would be a Fortune 500 company if
>it were not in the education business.  The purchasers in those
>organizations are educated, independent, and quite capable of software
>development.

As was pointed out, the educational market requires less of a sales force to
penetrate than does the business market.  Also, the business market tends to
be less impressed with technology.  Why waste all the money, time, and effort
to attempt to sell the machine to the business world when they won't accept
it because it doesn't run Lotus 1-2-3 and WordPerfect?
---
"Sorcerer, who is the master?"        Peter Merchant (merchant@eleazar.UUCP)
                                            (Peter.G.Merchant@dartmouth.edu)