Path: utzoo!utgpu!water!watmath!clyde!att!osu-cis!tut.cis.ohio-state.edu!rutgers!apple!bionet!agate!labrea!decwrl!sun!pitstop!sundc!seismo!uunet!mcvax!enea!tope From: tope@enea.se (Tommy Petersson) Newsgroups: comp.sys.amiga Subject: Re: Wither Video Toaster? Message-ID: <3991@enea.se> Date: 12 Oct 88 09:29:34 GMT References: <5380001@otter.hple.hp.com> <72318@sun.uucp> Reply-To: tope@enea.se (Tommy Petersson) Organization: ENEA DATA AB, Sweden Lines: 43 UUCP-Path: uunet!enea!tope In article <72318@sun.uucp> cmcmanis@sun.UUCP (Chuck McManis) writes: -In article <5380001@otter.hple.hp.com> (Lee Carter) writes: -> Okay, okay, I give up! Does anyone have any information on when (if -> ever) the video toaster is going to be released. I saw blurb about this -> device almost a year ago and thought "Great!! sounds just what I need!" -> So, can anybody help with the latest rumours about price, release date, -> etc. - -Next year maybe. NewTek made mistake #7 in the computer industry. For those -of you who are would-be entrepreneurs note this lesson now and don't make -yourself a victim of it. - -Simply stated, mistake #7 is : "Setting price and/or price-expectations -before a product is in production." A lot of small companies are anxious -to get a product out the door as soon as possible. They are also eager -to build up "presales" publicity to ensure both acceptance and quantiy -buying of their product. The mistake they make is when the product is -*almost* done, by saying something like "It will cost less than `n' dollars!" -or "For about the price of a you will be able -to buy this.", or the sin of all sins "It will cost $n." What happens to -these companies is that they get to the production stage and find that -if they sell their new product at the "promised" price they are either -not going to make any money or even lose money. So now they are in a -double bind, they can either a) Not release the product and eat their -losses now, or b) Release the product at the higher price and make a lot -of people mad because they feel mislead. Or in the case of NewTek who -is suffering from the cost of DRAMs, delay the product and hope that the -price of RAM will come down to the levels they were when they announced -the price. - -It isn't a nice situation for anyone to be in. But now that you know -the risks, maybe you can keep it from happening to you. - ---Chuck McManis -uucp: {anywhere}!sun!cmcmanis BIX: cmcmanis ARPAnet: cmcmanis@sun.com -These opinions are my own and no one elses, but you knew that didn't you. Can't they just sell the product for the original announced prize ($600?) without the RAM's? Nothing in the first announcment I read said anything about including RAM :-) Perhaps it's not so interesting in the current situation, but was a PAL version planned ?