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From: papa@pollux.usc.edu (Marco Papa)
Newsgroups: comp.sys.amiga
Subject: CBM prospects for 1989
Message-ID: <13596@oberon.USC.EDU>
Date: 22 Nov 88 04:27:00 GMT
Sender: news@oberon.USC.EDU
Reply-To: papa@pollux.usc.edu (Marco Papa)
Organization: Felsina Software, Los Angeles, CA
Lines: 37

Commodore seems to be every week in more prominence in Computer & Software
News (The VAR major newsmagazine).  This week on page 3 is featured an
article entitled " Commodore's 1989: Eyes 50% increase".  Excerpting just
a little:

"Commodore, which boosted its dealer base by 50 percent over the last 
year, plans to increasde the total to another 50% in 1989.

By the end of 1989, Commodore President Max Toy plans to increase the 
number of dealers, carrying both its Amiga and MS-DOS machines, to the
1800-2000 range. Commodore's base is now about 1200 dealers, up from 
800 a year earlier."

The vendor [CBM] will train, instruct, and support dealers in three primary
markets: desktop video, personal workstations, and computer-assisted 
design, Toy said. Other markets include the professional and semi-professional
musician, broadcast video and in-house video production shops.
....
More than 600 dealers attended a meeting at COMDEX to find out about the
"new Commodore", said Chad Hill, president of Hill Communications.  About
327 dealers responded to surveys during the last three months. Most "had
positive things to say about how Commodore has progressed in the past
year" according to Hill. Overall, the results showed a strong  improvement
in Commodore's rating from its dealers, compared to results of a 
January survey.

Commodore attributes the shift to better advertising and promotional programs,
such as the COmmodore trade-in and rebate programs, the new VCR promotion,
and Cable TV and comsumer newspaper advertising".

Enjoy.

-- Marco Papa 'Doc'
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