Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!bbn!apple!lsr From: lsr@Apple.COM (Larry Rosenstein) Newsgroups: comp.sys.apple Subject: Re: a Question & a Vision Message-ID: <529@internal.Apple.COM> Date: 2 Feb 89 19:20:08 GMT References: <8901160432.aa13054@SMOKE.BRL.MIL> Organization: Advanced Technology Group, Apple Computer Lines: 34 In article <8901160432.aa13054@SMOKE.BRL.MIL> SEWALL@UCONNVM.BITNET (Murph Sewall) writes: > >The gist of the article is that Apple is embarking on a strategy of product >line extension (as opposed to innovation). Apple president John Sculley We have been extending the Mac product line for sure; just look at the various CPU configurations that you can buy. But this is not in conflict with innovation. >The article comments specifically on the absence of any indications of a >product beyond elaboration of the Macintosh (faster, larger capacity, etc.). >The TOTAL focus is the business market. There is NO mention of education, >hobbiest, or home markets. The Apple II line (past, present, or future?) >isn't mentioned at all; the article leaves the STRONG impression that >the Apple II line doesn't figure in management's strategic thinking for >even the early 1990's. It shouldn't be surprising that there is no indication of a product beyond the Macintosh. Apple does not normally reveal projects that are in progress. (I suppose one might say that the fact there haven't been any leaks is surprising. Perhaps that is the "problem"; we are simply keeping things more secret than before.) There hasn't been any lack of attention to education. We have a new VP of Education, a position that didn't exist before. I just saw a Press Release today about a joint project with Stanford U. to advance the use of computers in instruction/research. The Apple Classroom of Tomorrow project has been going on for a couple of years now. -- Larry Rosenstein, Object Specialist Apple Computer, Inc. 20525 Mariani Ave, MS 46-B Cupertino, CA 95014 AppleLink:Rosenstein1 domain:lsr@Apple.COM UUCP:{sun,voder,nsc,decwrl}!apple!lsr