Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!nrl-cmf!ames!coherent!dplatt From: dplatt@coherent.com (Dave Platt) Newsgroups: comp.sys.mac Subject: Re: Apple's APDA: G'bye Amateurs & Fans Summary: Put it in writing! Message-ID: <19866@coherent.com> Date: 2 Feb 89 01:01:09 GMT References: <15740@mimsy.UUCP> <19791@agate.BERKELEY.EDU> <25145@apple.Apple.COM> Reply-To: dplatt@improper.coherent.com (Dave Platt) Organization: Coherent Thought Inc., Palo Alto CA Lines: 53 In article <25145@apple.Apple.COM> mjohnson@Apple.COM (Mark Johnson) writes: > In article <19791@agate.BERKELEY.EDU> Bob Heiney writes: > > > >I'm very disturbed by the seeming greed of Apple with APDA products. > > If you too feel this way, don't post it to the net, but rather send it to > the people who set the prices who don't read the net. Address flames to: > > APDA@APPLELINK.APPLE.COM Agreed... but I suggest that non-email letters might be taken more seriously. Here's my advice to those that want to be heard: write a letter to Sue Espinosa... she's probably not the person setting the APDA prices and policies, but she's the Director of Apple Developer Channels. Do *not* flame in torrents of emotion... it'll devalue your letter. Instead, write clearly, politely and professionally. Let 'em know that you're unhappy; make it clear just why you believe that the new APDA pricing structure is unjustified and is a bad idea for developers and for Apple. If you've got some nice letterhead... use it! If you don't have professionally-printed letterhead, then laser-print up something that will suffice. Don't blow your own horn excessively, but make it clear from your writing style and knowledge that you're someone that Apple should be supporting, rather than soaking. If you have marketed software products for the Mac, or are preparing to do so, say so. If you're unwilling to buy products at the prices that Apple is asking, say so. If you're reconsidering your willingness to remain an APDA member, or to continue to develop Mac software, say so. Send the letter off to Sue Espinosa, c/o the APDA address given in the new APDAlog. If you have a fax, or a faxmodem, you might want to transmit the letter directly to APDA's fax machine at 408-562-3971. If you wait until the rates go down at night, you can probably send a 2-page letter for a buck or two from most areas of the country. It's a cheap investment, folks. If APDA has to dig through a pile of faxes and letters from unhappy members to find the few orders that they'll be receiving, they *might* begin to get the message. [$175 for THINK C, plus $15 for second-day-air shipping?? Fercryinoutloud!! MacConnection and MacWarehouse charge $95, plus $3/order for next-day-air shipping!] -- Dave Platt FIDONET: Dave Platt on 1:204/444 VOICE: (415) 493-8805 UUCP: ...!{ames,sun,uunet}!coherent!dplatt DOMAIN: dplatt@coherent.com INTERNET: coherent!dplatt@ames.arpa, ...@sun.com, ...@uunet.uu.net USNAIL: Coherent Thought Inc. 3350 West Bayshore #205 Palo Alto CA 94303