Path: utzoo!attcan!uunet!lll-winken!ames!oliveb!apple!Apple.COM!lsr From: lsr@Apple.COM (Larry Rosenstein) Newsgroups: comp.sys.apple Subject: Re: Lasers cost cutting secret. Message-ID: <810@internal.Apple.COM> Date: 1 Mar 89 01:12:31 GMT Sender: usenet@Apple.COM Organization: Apple Computer, Inc. Lines: 18 References: <8902281447.aa18108@SMOKE.BRL.MIL> In article <8902281447.aa18108@SMOKE.BRL.MIL> SEWALL@UCONNVM.BITNET (Murph Sewall) writes: > R&D costs are SUNK (gone, kaput, spent years ago!). Development is ALREADY > PAID FOR (whether or not in retrospect it was a good idea). Besides, the > Apple 2 line already has profited Apple enough to make Midas jealous. Some part of the cost of a product comes from its cost of development. I don't know how this is allocated over the life of the product, but presumably it declines as time goes by, and eventually becomes 0 (or close to 0). In addition, some part of the cost of a product goes towards future R&D. Larry Rosenstein, Apple Computer, Inc. Internet: lsr@Apple.com UUCP: {nsc, sun}!apple!lsr AppleLink: Rosenstein1