Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!ncar!tank!ra_robert@gsbacd.uchicago.edu
From: ra_robert@gsbacd.uchicago.edu
Newsgroups: comp.sys.mac
Subject: Re: Apple's Pricing, IIx question
Message-ID: <2314@tank.uchicago.edu>
Date: 15 Mar 89 20:48:38 GMT
Sender: news@tank.uchicago.edu
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Organization: University of Chicago Graduate School of Business
Lines: 26

In article <1080@esquire.UUCP>, sbb@esquire.UUCP (Stephen B. Baumgarten) writes...
>You should feel vindicated, since some folks on Wall Street decided
>exactly the same thing and Apple stock is now somewhere below sea
>level (along with their earnings last quarter).  Hence the recent
>price cuts.

I think it's inaccurate to characterize Apple's earnings as "below sea level"
last quarter: they're not doing _that_ badly at all. Apple's earnings were
_lower_ than last year's, which was a suprise (to them), but as far as I know,
Apple is still making quite a great deal of profit.  It should be noted that
_many_ computer  HW/SW firms have been experiencing declines in profit in
recent months. 

That having been said, I think Apple needs to straighten out their pricing
policy and lower prices.  Which they've done, to some extent at least. Let's
hope the downward pricing trend continues.  As I've noted in other postings
-- and as the original poster in this chain said -- that would be a SMART
thing to do.

                                          

Robert
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ra_robert@gsbacd.uchicago.edu
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generic disclaimer: all my opinions are mine