Path: utzoo!attcan!uunet!husc6!rutgers!tut.cis.ohio-state.edu!ucbvax!UCONNVM.BITNET!SEWALL
From: SEWALL@UCONNVM.BITNET (Murph Sewall)
Newsgroups: comp.sys.apple
Subject: Why Apple 2 Forever
Message-ID: <8903310227.aa00254@SMOKE.BRL.MIL>
Date: 31 Mar 89 06:11:10 GMT
Sender: daemon@ucbvax.BERKELEY.EDU
Organization: The Internet
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Have you seen the last page of the April 1989 A2-Central (the latest issue,
I just received mine in Thursday's mail)?  Weishaar's editorial in particular
makes the argument that potential Macintosh customers are likely to draw
inferences about future support for their investment from how Apple treats
(or is perceived to treat) their installed Apple 2 base.

I find it interesting that Apple made the deal with Sun Remarketing in this
country which effectively insures (at least so far) that Apple's (domestic)
computers will never truly be "orphans."  It's curious that something
similar hasn't been arranged for Europe and Asia (especially since the
current callous attitude, which has been reflected occasionally in posts
to info-apple, is TERRIBLE public relations).

I'm not a stockholder, so I don't have a direct financial stake in the
company's apparent disinterest in generating revenue from international
Apple 2 sales (Weishaar's arguement on that point isn't unassailable
anyway as it may be that investing time, energy, and management talent
marketing Macintoshes rather than Apple 2's will generate a larger long-run
return).  However, the idea that Apple should license SOMEONE to service
it's installed base in Europe if they don't want to do it themselves
WOULD seem to have a bearing on how credible the Mac will be perceived
in those markets.

Murph Sewall                       Vaporware? ---> [Gary Larson returns 1/1/90]
Prof. of Marketing     Sewall@UConnVM.BITNET
Business School        sewall%uconnvm.bitnet@mitvma.mit.edu          [INTERNET]
U of Connecticut       {psuvax1 or mcvax }!UCONNVM.BITNET!SEWALL     [UUCP]

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