Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!ncar!ames!sgi!arisia!cdp!sklein
From: sklein@cdp.UUCP
Newsgroups: comp.sys.mac
Subject: Re: MacWeek
Message-ID: <141200024@cdp>
Date: 30 Apr 89 02:35:00 GMT
References: <10155@orstcs.cs.orst.edu>
Lines: 14
Nf-ID: #R:orstcs.cs.orst.edu:10155:cdp:141200024:000:681
Nf-From: cdp.UUCP!sklein    Apr 29 18:35:00 1989


How to qualify for free MacWeek subscription:
1) Get the application form.
2) When the form ask how many computers you have, say at least 100.
3) Where the form asks how much you spend on computers and related
   equipment, say at least $50,000 year
4) Where it asks what your job is, don't say president.  Put something
   like MIS manager, or Director of Purchasing.

The point is that MacWeek is a "controlled circulation" publication.  That
means that they charge extra-high advertising rates, because they deliver
good demographics.  In other words, advertisers are willing to pay more
if the folks reading the ads have lots of money to spend, and the authority
to spend it.