Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!ulowell!apollo!nazgul From: nazgul@apollo.COM (Kee Hinckley) Newsgroups: comp.text.desktop Subject: Re: Typography--Was Re: ventura Message-ID: <43acc9f9.1b147@apollo.COM> Date: 6 Jun 89 21:07:00 GMT References: <2706@portia.Stanford.EDU> <4062@uhccux.uhcc.hawaii.edu> Reply-To: nazgul@apollo.COM () Organization: Apollo Computer, Chelmsford, MA Lines: 19 In article <4062@uhccux.uhcc.hawaii.edu> lee@uhccux.uhcc.hawaii.edu (Greg Lee) writes: >The book I did had two columns per page. What's the big deal? Hmmm. Did you make sure that illustrations were at the top of the page? Did you line up the first letters mechanically, or adjust them according to the balance of the characters (in other words, to appear in a vertical line a capital "O" needs to be somewhat to the left, since the eye doesn't see the left edge at the same location, say, as the left edge of an "E"). Did you make sure that the bottom lines of pages opposite each other lined up exactly, even if one might have had an image which caused the lines to drop a fraction of a point size? Did you take into account in any drawings that to make something seem to be a circle you actually have to stretch it a little, since the human eye sees things wider than they really are? Those are some of the things you need to think about if you really want to want to get things *right*, and I don't even really know anything about typesetting other than that there are literally hundreds more tidbits like that, not counting just straight esthetics, issues of which fonts to use, when to use serif or sans, which can be combined and which cannot...