Path: utzoo!attcan!telly!evan
From: evan@telly.on.ca (Evan Leibovitch)
Newsgroups: comp.databases
Subject: The Corporate Name shuffle  (was Re: RDBMS benchmark data)
Message-ID: <25887A2F.775@telly.on.ca>
Date: 15 Dec 89 04:59:24 GMT
References: <4703@uswat.UUCP> <4289@rtech.rtech.com>
Organization: Public Access Usenet, Brampton, Ontario
Lines: 24

In article <4289@rtech.rtech.com> robf@squid.UUCP (Robert Fair (ECSC Tech Support)) writes:
>
>INGRES comes from  Ingres Corperation (what was RTI). The name changed
>earlier this year.

Can anyone explain to me what's the corporate mentality of renaming the
WHOLE COMPANY after just one if its products (even if its the biggest
product).

Before Ingress changed, Informix used to be Relational Database
Systems Inc., and Empress used to be called Rhodnius.

It seems this affliction has been at its worst lately with Unix database
companies. You don't see Ashton-Tate in a rush to call itself dBaseCo.

Does a company really think the maketplace is so stupid as to base
purchase decisions on the name of the companies?

IS the market that stupid? Brand recognition I understand, but what's
the company name got to do with anything? What's the benefit?
-- 
  Evan Leibovitch, Sound Software, located in beautiful Brampton, Ontario
          evan@telly.on.ca / uunet!attcan!telly!evan / (416)452-0504
If women designed condoms there is no doubt they would be not ribbed, but padded