Path: utzoo!attcan!uunet!aplcen!samsung!think!ames!pacbell!rtech!markd@rtech.UUCP From: markd@rtech.UUCP (Mark P. Diamond) Newsgroups: comp.databases Subject: Re: The Corporate Name shuffle Message-ID: <4320@rtech.rtech.com> Date: 18 Dec 89 17:36:25 GMT References: <25887A2F.775@telly.on.ca> Sender: news@rtech.rtech.com Lines: 22 From article <25887A2F.775@telly.on.ca>, by evan@telly.on.ca (Evan Leibovitch): >> >>INGRES comes from Ingres Corperation (what was RTI). The name changed >>earlier this year. > > Can anyone explain to me what's the corporate mentality of renaming the > WHOLE COMPANY after just one if its products (even if its the biggest > product). > What do you mean the after only one of our products? Ingres with its many options including consulting and training is our only product. Many people know Ingres, fewer people know who Relational Technology is/was. Many times I would meet someone on a plane, tell them I work for Relational Technolgoy, and they wouldn't know who we were. Then mention Ingres and "Oh yes, I have used Ingres quite a bit." Mark <> Mark P. Diamond {sequent,mtxinu,sun,hoptoad}!rtech!markd markd@rtech.com "Anyone who believes he understands quantum physics hasn't studied it long enough." Richard Feynman