Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!swrinde!zaphod.mps.ohio-state.edu!mips!apple!mattd From: mattd@Apple.COM (Matt Deatherage) Newsgroups: comp.sys.apple Subject: Re: Call.A.P.P.L.E. Message-ID: <37468@apple.Apple.COM> Date: 21 Dec 89 19:06:01 GMT References: <23628@gryphon.COM> Organization: Apple Computer Inc, Cupertino, CA Lines: 62 In article <23628@gryphon.COM> lbotez@pnet02.gryphon.com (Lynda Botez) writes: > >I can't help but place some of the blame on Apple Computer. You could try a little harder. :) > Taking away APDA >from TechAlliance was the catalyst that did them in. Sure, they may have had >some management problems, but with things fairly uncertain in the II world; I >don't feel this move on Apple's part was very smart. > First of all, I've seen no official announcement from TechAlliance that the magazine is discontinued, so the rest of this is based on the assumption that this is true. If Call -A.P.P.L.E. goes under, it's not because "Apple took APDA away from them." It's because the magazine didn't support itself. Take a look at the last issue, in which I have the lead article. Do you honestly think there's enough advertising in there to pay for that issue? Magazines don't live on subscriptions alone, and Call -A.P.P.L.E's advertising space has shrunk by the issue. Why this is is anyone's guess - it could be the prices were too high, or it could be the advertisers didn't think their ad money was doing any good. >I would really like to see Apple support the magazine so it could continue, or >perhaps take over publishing it themselves (but then I'm dreaming). Its >disappearance only hurts them in the end. One more nail in the coffin.... > If you want to look at the list of Apple employees who've published articles about the Apple II (technical articles), more of them have been in Call -A.P.P.L.E. than in any other publication. Pre-released sample source code was cleared for publication there. Apple gives bonuses for publishing in such magazines. Nearly half the people at the CA author's breakfast at May AppleFest were Apple employees. It's not Apple's business to buy up all available advertising space in every magazine that has something to do with our computers. That's the only kind of "support" Apple did not give that Call -A.P.P.L.E. could have used. If there is a moral here, and I don't know if there is or not, I would guess that when you like something on the Apple II side, be sure to patronize the people responsible. If you like Call -A.P.P.L.E., buy the products of the advertisers, and tell them you read about it in Call -A.P.P.L.E. If your favorite games aren't available for the IIgs, write them and tell them you want to see them. Just because someone else posted to the net that they don't intend to do it doesn't mean they shouldn't hear from everyone who wants it. Don't look for an E-mail address; use those printers and spend the quarter on the stamp. A sheaf of letters always looks more impressive than a directory of text files. Support those you like and they'll probably be there to like for a lot longer. >Lynda > >UUCP: {ames!elroy, }!gryphon!pnet02!lbotez >INET: lbotez@pnet02.gryphon.com -- ============================================================================ Matt Deatherage, Apple Computer, Inc. | "The opinions represented here are Developer Technical Support, Apple II | not necessarily those of Apple Group. Personal mail only, please. | Computer, Inc. Remember that." ============================================================================