Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!purdue!decwrl!shelby!lindy!liemandt
From: liemandt@lindy.Stanford.EDU (Joe Liemandt)
Newsgroups: comp.databases
Subject: Re: Aggresive INGRES Corp.
Keywords: Ingres Advertising Comptetitors
Message-ID: <6856@lindy.Stanford.EDU>
Date: 4 Jan 90 02:20:01 GMT
References: <21951@adm.BRL.MIL>
Sender: liemandt@lindy.Stanford.EDU (Joe Liemandt)
Reply-To: liemandt@lindy.Stanford.EDU (Joe Liemandt)
Distribution: na
Organization: Stanford University
Lines: 34

In article <21951@adm.BRL.MIL> angel@adm.brl.mil.UUCP (Rick Angelini - BRL/SECAD <angel>) writes:
>
>Has anyone noticed the change in advertising since "Relational Technology
>Inc." became "Ingres Corportation"?   It looks like they are going to
>play hardball with their competitors, probably most notably Oracle.
>
>I'm not too familiar with Oracle (or other Rdbms vendors), but Ingres Corp
>is really coming down on their sales tactics.    Has anyone had any 
>experience with a vendor doing "anything short of lying just to get the
>sale" ? (a paraphased quote from one of the new ads)   Does anyone have
>an opinion on the new sales approach by Ingres Corp - is it the roar of
>a company ready to bust out of the gate, or something else?    What about
>the 8 page layout of ads in a recent copy of Digital Review?

The quote in the Ingres ad is "all's fair as long as you're not outright lying"
I think Larry Ellison (Oracle CEO) said this in an interview with Computer
Systems News or maybe it was the Wall Street Journal.  He was talking
about marketing and if Oracle was pushing the bounds. 

I actually enjoy most of the marketing hype.  Larry Ellison seems to
have the best quotes.  I remember reading something like this:

Interviewer: "Some people say Oracle is slower than Sybase."
Ellison: "We run at 600tps on the NCubed.  They are 20-30tps on a vax
or sun. See,we are faster."

For those who don't know, an NCubed is categorized, at least by the
company selling it, a supercomputer. 

It is entertaining, but I do feel sorry for those trying to get real
information from these companies.  Gotta have friends on the net.

Joe Liemandt
liemandt@lindy.stanford.edu