Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!cs.utexas.edu!usc!trwind!venice!ries
From: ries@venice.SEDD.TRW.COM (Marc Ries)
Newsgroups: comp.software-eng
Subject: $10 Phrase Needed To Describe "Software Marketing"
Message-ID: <252@venice.SEDD.TRW.COM>
Date: 10 Jan 90 01:41:07 GMT
Reply-To: ries@venice.sedd.trw.com (Marc Ries)
Distribution: usa
Organization: TRW Systems Engineering & Development Division, Redondo Beach, CA
Lines: 19


 A co-worker asked me this question, and since I didn't know, maybe some reader
 could help.

 Is there a  "Business Administration"-like term(s) to describe how a company
 "packages" software for market?  An example:

     A company wants to create/market a product to run under MS Windows.  They
     go to Microsoft and get the specs for Windows (the developers toolkit, for
     example), create a product, write a user's manual, installation scripts, 
     and shrink-wrap the stuff for customer delivery.

  Thanks for any suggestions.

-- 
Marc Ries
           ries@venice.sedd.trw.com     (ARPA)
           somewhere!trwind!venice!ries (UUCP)
           #include <std.disclaimer>