Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!tut.cis.ohio-state.edu!att!laidbak!katzung
From: katzung@i88.isc.com (Brian Katzung)
Newsgroups: comp.sys.atari.st
Subject: Re: Loneliness in the Atari World?
Summary: Of chickens and eggs
Message-ID: <1990Jan8.195522.5078@i88.isc.com>
Date: 8 Jan 90 19:55:22 GMT
References: <8912220803.AA29065@ucbvax.Berkeley.EDU> <21566@uflorida.cis.ufl.EDU> <10809@xanth.cs.odu.edu>
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Organization: INTERACTIVE Systems Corporation, Naperville, IL
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In article <10809@xanth.cs.odu.edu> austin@cs.odu.edu (Jason C Austin) writes:
|In article <21566@uflorida.cis.ufl.EDU> cr1@beach.cis.ufl.edu (Chris Roth) writes:
|>The thing I want to know about Atari, that NOBODY has been able to
|>explain to me so far, is why it seems to be ignoring the US?  WHY dont
|>we have good advertising?

A very good question.  I get the impression that they are being sabotaged
by stupid internal politics.

|	I think the reason is just simple economics from Atari's point
|of view.  The ST has had a much better selling rate in the European
|market; therefore, the demand for additional hardware and software is
|higher.  Logically, Atari is going to spend most of its advertising
|and distrubution dollars where the demand is.  This is unfortunate for
|US ST owners, but the company needs to do what it can to survive.

This seems rather short-sighted to me (nothing personal, Jason).  I
believe that advertising in the US would generate substantial demand,
which, in turn, would justify the expenditure.  Unfortunately, I don't
think they can start with a small investment.  I think they need to
make a BIG splash in order to get attention and get into the market in
any serious way.  I sure wish they would.

  -- Brian Katzung

Disclaimer:  These opinions are my own personal opinions and do not
	necessarily reflect those of anybody else.