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From: matthews@umd5.umd.edu (Mike Matthews)
Newsgroups: comp.sys.atari.st
Subject: Re: Loneliness in the Atari World?
Message-ID: <5903@umd5.umd.edu>
Date: 9 Jan 90 17:46:20 GMT
References: <8912220803.AA29065@ucbvax.Berkeley.EDU> <21566@uflorida.cis.ufl.EDU> <10809@xanth.cs.odu.edu> <1990Jan8.195522.5078@i88.isc.com>
Reply-To: matthews@umd5.umd.edu (Mike Matthews)
Organization: University of Maryland, College Park
Lines: 18

In article <1990Jan8.195522.5078@i88.isc.com> katzung@i88.isc.com (Brian Katzung) writes:
[stuff deleted]
>This seems rather short-sighted to me (nothing personal, Jason).  I
>believe that advertising in the US would generate substantial demand,
>which, in turn, would justify the expenditure.  Unfortunately, I don't
>think they can start with a small investment.  I think they need to
>make a BIG splash in order to get attention and get into the market in
>any serious way.  I sure wish they would.
>
>  -- Brian Katzung

Since the US needs to be seriously educated about Atari, especially because
they already have a negative image (so you aren't starting from zero, you have
to get yourself out of the whole FIRST before you can do any positive stuff),
it would take a mighty big splash, costing a mighty large amount of $$$, of
which Atari probably can not afford to spend.

You can't get the greater returns if you can't put up the capital.