Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!cs.utexas.edu!sun-barr!newstop!sun!m-5!admiral
From: admiral@m-5.Sun.COM (Michael Limprecht SUN Microsystems Mt. View Ca.)
Newsgroups: comp.sys.amiga
Subject: Commodore Marketing
Keywords: A contradiction in terms...
Message-ID: <131723@sun.Eng.Sun.COM>
Date: 13 Feb 90 00:51:55 GMT
Sender: news@sun.Eng.Sun.COM
Lines: 57

I can't believe the way Commodore does buisness! I just got this excerpt
of MIS magazine off the hypermedia alias for amigas: (thks Richard )

from InformationWeek magazine
("The newsmagazine for information management"),
Feb. 5, '90, p.38,
article: "The Media is the Message"

subtitled: "MIS (management information systems) finds
            the key to better presentations"

    :
    :
   "Because of the graphics strength of the Macintosh, Apple
Computer Inc. has a headstart in the fledgling multimedia
market, while IBM and others play catch-up.  Perhaps best-suited
to lead from a technology perspective, however, is Commodore
Business Machines Inc. of West Chester, Pa.
   "Commodore already has several years' experience in
multimedia, and the multitasking and video capabilities of its
Amiga PC make it a unique and low-cost multimedia tool.  The
Amiga has made significant inroads into the broadcast, video
post-production, and music industries.  With its architecture and
audio/video I/O setup, the machine has proved ideal for handling
music and video, when those media come together.
   "In terms of corporate users, however, Commodore is in a weak
marketing position; its traditional market has been the consumer
market.  In fact, says David Archambault, director of business
marketing for Commodore, the company has no plans to increase its
sales efforts to corporate MIS. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^       
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

AAARRRGGGGGGHHHHHH!!!!!

   "So the mantle of multimedia leadership in the corporate world
rests on Apple..."
 

The opportunity for inroads in the corparate world falls in their lap
and they ingnore it. This is a big chance to make some MAJOR BIG BUCKS,
pull in more market share and get the Amiga name into more places.

I can just see in two or three years when Apple owns the "multimedia"
market we can say "But we could two that two years ago and did it with
multitasking and ....."

Sound familiar???

- Mick
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"I think there's a world market for about 5 computers."
        - Thomas J. Watson, Chairman of the Board, IBM (around 1948)

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