Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!usc!orion.oac.uci.edu!uci-ics!jvance
From: jvance@ics.uci.edu (Joachim Patrick Vance)
Newsgroups: comp.sys.atari.st
Subject: Re: OK, so they sell the STe in Europe...
Message-ID: <25D25D4C.14957@paris.ics.uci.edu>
Date: 9 Feb 90 06:03:56 GMT
References: <9002020807.AA08400@ucbvax.Berkeley.EDU> <4876ef20.14a1f@force.UUCP>
Reply-To: jvance@ics.uci.edu (Joachim Vance)
Organization: UC Irvine Department of ICS
Lines: 27

In article <4876ef20.14a1f@force.UUCP> covertr@force.UUCP (Richard E. Covert) 
writes:
>  (stuff deleted..)
>
>The is NO REASON for Atari STs to be so poorly marketed here in the USA.
>With a better marketing and distribution system, the USA could easily lead
>Europe in sales of Atari products! 
> (more deleted..)
>Without good marketing, your product is dead. And Atari Corp has 
>never had decent marketing and dsitribution here in the USA.

  Sure, there is a great reason, and you hit it on the nose. 
Atari has *NEVER* been any good at marketing in the U.S.
And they don't seem to be heading in the right direction yet either.  
Atari is able to make decent to good products
inexpensively and they sell them where people appreciate that,
Europe mainly, and most other countries except the U.S.  Marketing
here takes a lot of know how that Atari just doesn't have.  Besides,
the cost that it takes to meet the FCC regulations in the U.S. just
doesn't seem to fit with Atari's "make 'em as cheap as possible"
policy.  The end result: America doesn't get many computers from Atari.

--
Joachim
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