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From: ppd491@leah.Albany.Edu (Peter P. Donohue)
Newsgroups: comp.sys.ibm.pc
Subject: Marketing product to computer stores
Message-ID: <2489@leah.Albany.Edu>
Date: 7 Feb 90 13:29:36 GMT
Distribution: usa
Organization: The University at Albany, Computer Services Center
Lines: 17


    I am just wondering how small startup firms are able to get their
products on to the shelves of dealers.  I realize that most of the
hardware and software for sale come from companies that have been around
for a while, but there must be some avenues open for new blood.
    A few basic questions that I am looking to find answers for: How
does one go about marketing a product to the national software chains
such as Babbages or Electronic Boutique?  Does anyone know of the names
of contacts or buyers for companies like these?  Where do you get the
names of contacts at?  Any help will be greatly appreciated.

                                        Pete 

-- 
Peter P. Donohue 
ppd491@albny1vx.bitnet               .  "Education is a journey,
ppd491@leah.albany.edu               .    not a destination..."