Path: utzoo!utgpu!jarvis.csri.toronto.edu!rutgers!cs.utexas.edu!uunet!fed!fsrcs1!m1tdg00 From: m1tdg00@fsrcs1.fed.frb.gov (Taegan D. Goddard) Newsgroups: comp.sys.ibm.pc Subject: Re: Marketing product to computer stores Message-ID: Date: 8 Feb 90 09:12:40 GMT References: <2489@leah.Albany.Edu> Sender: news@fed.FRB.GOV Distribution: usa Organization: Federal Reserve Board Lines: 39 In-reply-to: ppd491@leah.Albany.Edu's message of 7 Feb 90 13:29:36 GMT ] I am just wondering how small startup firms are able to get their ] products on to the shelves of dealers. I realize that most of the ] hardware and software for sale come from companies that have been around ] for a while, but there must be some avenues open for new blood. ] A few basic questions that I am looking to find answers for: How ] does one go about marketing a product to the national software chains ] such as Babbages or Electronic Boutique? Does anyone know of the names ] of contacts or buyers for companies like these? Where do you get the ] names of contacts at? Any help will be greatly appreciated. ] ] Pete ] One place is: Software City, 111 Galway Place, Teaneck, NJ 07666 800-222-0918 or 201-833-8510 Speak to Woody Lisswood, Director of Marketing and Buying Usually these chains will not take a product unless it has received good press reviews and is advertised heavily. It is no easy chore to get your product into the big chains, but you may have some luck at the smaller mom & pop software stores. I have many of the same questions as you have, and would like to get some of my own products into the retail stores. I currently use the shareware technique for some of my programs, and another is being published by a company in Pittsburgh, but even they have limited success getting their products into retail distribution channels. I've been told you need to go through a distributor to get into the stores. Who are these distributors, and how do I contact them? ------------------------------------------------------------------------ Taegan D. Goddard, 4420 N 7th Street, Arlington, VA 22203 ------------------------------------------------------------------------