Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!tut.cis.ohio-state.edu!cheops.cis.ohio-state.edu!francis From: francis@cheops.cis.ohio-state.edu (RD Francis) Newsgroups: comp.sys.mac Subject: Re: The SE as the low cost Mac, why not? Message-ID: <76884@tut.cis.ohio-state.edu> Date: 9 Feb 90 17:08:34 GMT References: <817@ashton.UUCP> <22144@uflorida.cis.ufl.EDU> <1990Feb9.152805.13494@athena.mit.edu> Sender: news@tut.cis.ohio-state.edu Reply-To: RD Francis Distribution: usa Organization: Ohio State University Computer and Information Science Lines: 29 In article <1990Feb9.152805.13494@athena.mit.edu> Ivan Cavero Belaunde writes: >...It was my understanding that the SE is >already *incredibly* cheap to make: $150-20... >Based on those two, I think Apple should just drop the plus completely and >slash the price of the SE so as to make street price about ~$1000 (what the >plus's is right now). Max return on investment... The other thing, the SE >already has an Apple-approved upgrade path to 030, so these users won't >be left out in the cold. Actually, this may well be part of the problem. If you drop the price of the SE, and leave the price of the SE->SE30 upgrade the same, buying and upgrading an SE would end up being cheaper than buying an SE30 outright. If you jack up the cost of the upgrade, then Apple gets accused of being bastards. In essence, they would have to drop the plus altogether, and drop the price of the SE AND SE30 significantly. Then, there is the fact that the SE30 has about the same power level as a IIx/cx; if it drops a lot, that could have negative effects on II_ sales. Now, what does this tell us? Maybe that the whole line is overpriced, or maybe just that there is an extreme premium on making external monitors readily available and/or Apple is being really great guys making the SE-SE30 upgrade so cheap. I don't work for Apple, nor do I have access to their financial info., so I can't say for certain, but I know where my opinion tends to lie :-) -- R David Francis francis@cis.ohio-state.edu