Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!yale!bunker!hcap!hnews!202!114!Chita.Cazares
From: Chita.Cazares@f114.n202.z1.fidonet.org (Chita Cazares)
Newsgroups: misc.handicap
Subject: Re: advertisements
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Date: 13 Feb 90 05:35:27 GMT
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Index Number: 6723

I don't think affordability is necessarily a good filter. Not all 
disAbled are too poor to afford Item X and if that item could help 
ANYBODY, I'd like to know about it.
 
One of the gripes I have about marketers to the disAbled is that they 
rarely talk TO the disAbled person. Yet, when you look at it from their 
point of view, it's incredibly expensive to develop that contact. There 
simply isn't the kind of "pointed" media existing to reach a large 
number of disAbled effectively. If you have an item of interest to, 
say, tennis players or artists, there are a number of magazines with 
wide circulation to buy ads in. I have never seen similar material for 
the disAbled on any news rack. 
 
I really don't think the echo would be inundated by ads. There aren't 
enough companies out there who want to HEAR directly from the disAbled! 
These companies mostly deal with the Administrator class, where 
convincing ONE person means 20 or 30 sales to the group they represent.

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