Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!samsung!uakari.primate.wisc.edu!ames!pasteur!ucbvax!hplabs!hp-sdd!apollo!rehrauer
From: rehrauer@apollo.HP.COM (Steve Rehrauer)
Newsgroups: comp.sys.amiga
Subject: Re: Commodore Marketing
Keywords: A contradiction in terms...
Message-ID: <48af146f.20b6d@apollo.HP.COM>
Date: 16 Feb 90 20:27:00 GMT
References: <131723@sun.Eng.Sun.COM>
Sender: root@apollo.HP.COM
Reply-To: rehrauer@apollo.HP.COM (Steve Rehrauer)
Distribution: na
Organization: Hewlett-Packard Apollo Division - Chelmsford, MA
Lines: 42

In article <131723@sun.Eng.Sun.COM> admiral@m-5.Sun.COM (Michael Limprecht SUN Microsystems Mt. View Ca.) writes:
>I can't believe the way Commodore does buisness! I just got this excerpt
>of MIS magazine off the hypermedia alias for amigas: (thks Richard )
>
[ ...stuff deleted... ]
>   "In terms of corporate users, however, Commodore is in a weak
>marketing position; its traditional market has been the consumer
>market.  In fact, says David Archambault, director of business
>marketing for Commodore, the company has no plans to increase its
>sales efforts to corporate MIS. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^       
>^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
>
>AAARRRGGGGGGHHHHHH!!!!!
>
>   "So the mantle of multimedia leadership in the corporate world
>rests on Apple..."
> 
>
>The opportunity for inroads in the corparate world falls in their lap
>and they ingnore it. This is a big chance to make some MAJOR BIG BUCKS,
>pull in more market share and get the Amiga name into more places.

Just to play devil's advocate, those "MAJOR BIG BUCKS" are by no means
just laying around waiting for Commodore to swoop in and scoop 'em up.
Apple has spent considerable time and sums of money convincing corporate
check-signers that Macs were viable PeeCee alternatives.  Many still
aren't convinced.  And I doubt Apple's inroads make it any easier for
Commodore to follow (i.e.: instead of IBM and "other", it's now IBM, Apple
and "other").

My impression is that Commodore is moving in the right direction, with
its Unix/A2500/A3000 (whatever that will be) efforts.  But I'm not sure
I want them to emulate Apple's business plan.  Would you be happy if
Commodore abandoned the home market to chase the big corporate dollar,
as Apple effectively has?

[Disclaimer: I don't own an Amiga, but maybe someday I'd like to.  Whether
or not I want to own a Mac is moot, since I can't afford the ones worth
owning.]
--
>>"Aaiiyeeee!  Death from above!"<< | Steve Rehrauer, rehrauer@apollo.hp.com
   "Flee, lest we be trod upon!"    | The Apollo System Division of H.P.