Path: utzoo!utgpu!jarvis.csri.toronto.edu!torsqnt!tmsoft!masnet!canremote!david.schreiber
From: david.schreiber@canremote.uucp (DAVID SCHREIBER)
Newsgroups: comp.sys.atari.st
Subject: Re: OK, so they sell the STe
Message-ID: <90021712385251@masnet.uucp>
Date: 17 Feb 90 11:45:00 GMT
Organization: Canada Remote Systems Limited, Mississauga, ON, Canada
Lines: 19


  Your explanation of why Atari releases products in Europe before Noth
America isn't too convincing. Atari does NOT regard N.A. as a
potentially larger market than Europe, since they do very little to
supply and service N.A. Something like 90% of sales are in Europe. The
real difference is that in Europe Atari is established as a machine that 
can do serious work, it got in before IBM and the Macintosh and is doing 
well; whereas in N.A. it has a poor profile and marketing is a constant
upward battle.
   Canadians understand this idea of our being regarded as peripheral to 
the main market very well. Perhaps this is why we have coped with it
and, as a result, the ST is doing far, far better in Canada than south
of the border. Americans, on the other hand, are outraged at the
suggestion that they are not the centre (Cdn. spelling) of Atari's
strategy. I'd add that, in general, Americans are outraged at the idea
that they are not the centre of the world, but that would be a cheap
shot. Besides, they are awfully nice people, if a little self-involved.
---
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