Path: utzoo!utgpu!jarvis.csri.toronto.edu!rutgers!iuvax!bsu-cs!mithomas
From: mithomas@bsu-cs.bsu.edu (Michael Thomas Niehaus)
Newsgroups: comp.sys.mac
Subject: Re: New Mac prices....
Message-ID: <10817@bsu-cs.bsu.edu>
Date: 25 Feb 90 17:12:02 GMT
References: <2109@milton.acs.washington.edu> <1990Feb23.203413.14740@spectre.ccsf.caltech.edu>
Reply-To: mithomas@bsu-cs.UUCP (Michael Thomas Niehaus)
Organization: CS Dept, Ball St U, Muncie, Indiana
Lines: 52

Here are the details of Apple's retail price decreases, as hacked from their
official press release.

-Michael

APPLE REDUCES PRICES ON MACINTOSH SE LINE
AND LASERWRITER II PRINTERS
 
 
CUPERTINO, California--February 22, 1990--Apple Computer,
Inc. announced today that it will decrease the suggested
retail price in the United States on all models of  its
Macintosh SE and SE/30 personal computers and
LaserWriter IINT and IINTX  printers.
 
"We are lowering prices in the U.S. so that we can bring
the Macintosh personal computing experience to more people,"
said David Hancock, senior vice president of marketing,
Apple USA. "These actions further improve the value to
our customers for our mainstream personal computers and
our LaserWriter II family. The pricing changes will allow
us to reach more people in price/performance categories
where customer demand is growing," said Hancock.
 
[More marketing mumbo-jumbo deleted.]
 
The new U.S. pricing structure will be effective
immediately. Current and previous suggested retail prices
for the computers and printers are listed below.
 
 
                            Previous     New
                            SRP       SRP       $F      %F
 
 
Macintosh SE (dual floppy)  $2,869     $2,569    -$300    -10.5
Macintosh SE (1MB/20HD)    $3,469      $2,969    -$500    -14.0
Macintosh SE (2MB/40HD)    $4,069      $3,369    -$700    -17.0
 
Macintosh SE/30 (floppy)      $4,369    $3,869  -$500     -11.0
Macintosh SE/30 (1MB/40HD)  $4,869     $4,369  -$500   -10.0
Macintosh SE/30 (4MB/80HD)  $6,569   $5,569  -$1,000   -15.0
 
LaserWriter IISC           $2,799    $2,799  -$0        -0.0
LaserWriter IINT           $4,999    $4,499  -$500   -10.0
LaserWriter IINTX          $6,999    $5,999  -$1,000 -14.0

 
-- 
Michael Niehaus        UUCP: <backbones>!{iuvax,pur-ee}!bsu-cs!mithomas
Apple Student Rep      ARPA:  mithomas@bsu-cs.bsu.edu
Ball State University  AppleLink: ST0374 (from UUCP: st0374@applelink.apple.com)